As an expert in the field of marketing, I have seen firsthand the power and influence of the Big 6 companies in the industry. These are the biggest names in payment media right now, leading paid social media campaigns behind well-known names such as Apple, Disney, the NFL, Spotify, United Airlines and more. Each of these companies has a unique history and background that has contributed to their success and dominance in the market. The first of the Big 6 is WPP, which stands for Wire and Plastic Products.
Strangely enough, WPP didn't start as an advertising agency, but rather as a controlling interest in a small British manufacturer of wire baskets and teapots called Wire and Plastic Products. It was acquired by Martin Sorrell, who later changed its name to WPP and began to form an international advertising and marketing services group. This company was born from the merger of two advertising agencies, BBDO and DDB, after realizing the growth of its biggest competitor, APP. The second company on the list is TBWA, which was founded in 1970 by William G.
Tragos, Claude Bonnange, Uli Wiesendanger and Paolo Ajroldi. Today, TBWA is also included in the Big 6, making it one of the most influential companies in the industry. With a presence in over 95 countries and a portfolio of clients that includes some of the biggest names in business, TBWA has solidified its position as a leader in marketing communications. The third company on our list is Omnicom Group Inc., which was founded in 1986 by Allen Rosenshine, Keith Reinhard and John Bernbach.
Today, Omnicom is an interconnected global network of leading marketing communications companies with a portfolio of more than 5000 customers and a presence in more than 70 countries. In addition, it has achieved a turnover of 13,468 million euros. This company was born as a division of the company Arthur Andersen, dedicated to business and technology consulting, but in August 2000 ties broke and was renamed Accenture. The fourth company on our list is Publicis Groupe, which was founded in 1926 by Marcel Bleustein-Blanchet.
With a presence in over 100 countries and a portfolio of clients that includes some of the biggest names in business, Publicis Groupe has solidified its position as a leader in marketing communications. In addition to its advertising services, Publicis Groupe also offers digital and interactive services, public relations, and healthcare communications. The fifth company on our list is Dentsu Inc., which was founded in 1901 by Hoshiro Mitsunaga. With a presence in over 145 countries and a portfolio of clients that includes some of the biggest names in business, Dentsu Inc.
has solidified its position as a leader in marketing communications. In addition to its advertising services, Dentsu Inc. also offers media planning and buying, digital marketing, and creative services. The final company on our list is Interpublic Group (IPG), which was founded in 1961 by Marion Harper Jr.
With a presence in over 100 countries and a portfolio of clients that includes some of the biggest names in business, IPG has solidified its position as a leader in marketing communications. In addition to its advertising services, IPG also offers public relations, digital marketing, and event marketing services.
